Episode 2

full
Published on:

19th Jan 2022

Season 2 Ep 2 with Rabbi Zvi Gluck, CEO of Amudim

Rabbi Zvi Gluck, CEO of Amudim

Transcript
[:

Tzivia:

[:

to season two of the change, the world podcast. This season, I'm going to be speaking, not

only with nonprofit founders or with other nonprofit leaders, such as

fundraising experts,

communications, executives, and board members. We'll be addressing some of the big

issues facing Jewish nonprofits today and brainstorming ways that we can come together to

address them.

Thanks for doing.

[:

Thank you so much for joining us. I'm really excited, really

excited. It's an honor, and a privilege today to be here with rabbis C Glock, who is the

founder and CEO of a modem or my blog. Thank you

Zvi:

[:

k you for having me. So

Tzivia:

[:

most of us do, but please tell us a bit about yourself, your background, how you got started.

Zvi:

[:

into a family of, uh, very involved in

[:

thought solo worked in government, uh, professionally his entire career. When I was 19

years old, two of my friends passed awa

y back to back. One of them unfortunately,

committed suicide.

The other one died in a car accident while he was high on drugs. That got me to start

volunteering at our place at that point, which was a drop

-

in since still is and a great place,

but a drop

-

in

center in Brooklyn. And that was really how I got involved in this field. As far

[:

Was in business for awhile. And I was always still dealing with these things, quote unquote,

on the side, but really it was my full

-

time job without doing it. So, uh, one of my good friends

pulled me aside one day and said, stop trying to make money. You're not gonna. Just focus

on helping people. I then started, I guess, helping people full

-

time,

but without any umbrella

or name, let's call it.

, uh, about eight years ago, [:

grandson and right after the breasts, he had introduced me to, uh, men decline all of a

Shalon from Cleveland and on ma

y she's back porch that day is where the, uh, idea of, uh,

Madame was born. That's how I moved them. Got started. I mean, it still took a few months,

but that was the beginning.

Tzivia:

[:

Zvi:

[:

is a little interesting. When we first

[:

-

stigmatize sexual abuse, mental illness and

addiction issues within the community by creating awareness and by getting. Community

leaders, clergy as well as schools, et cetera

, to be more open, to addressing it very quickly.

After that people started calling with individual situations that needed help, whether their

then hired a few therapists [:

started having them do wha

t we call comprehensive clinical case management. So they're

not actually providing. Any therapeutic care, but we felt it was better if therapists were the

ones dealing with the families, loved ones, et cetera, and really taking a 30,000 foot view of

the t

otal issue.

Plus the micro and assisting, not just in finding the proper placement or the proper therapist

or the proper programs. But also in dealing with the family members, loved ones, you know,

imary breadwinner is the one [:

that's going for treatment, you

know, figuring something out with local grocery, whatever it might be that will help that

family, you know, get towards a better and healthier, safer place.

The other main component is the awareness component. We've put out

so far, eight PSA

videos, some of them music, some of them, you know, more of a theatrical pieces, all of

which have been amazing. Award

-

winning in the industry and the nonprofit sector. We think

we have a combined since inception over 5 million views, [00

::

different videos.

So that's the, uh, next component. And then the third component. Creating education

programs for schools, whether it's, you know, evening events of awareness for parents,

staff, you know, students alike, or wheth

er it's actual curriculum work, it's just really helping

on the preventative side. And then when COVID started.

Really as a modem, but really more as some of the other hats that I wear, but it just sort of

morphed into our [:

ted dealing with a lot of crisis relating

to travel for Israel, for funerals, emergencies, Baraka sham, also for people that needed to

go for some costs for, you know, students, uh, again, not really the focus of them within, but

I guess during a time of c

risis or a global pandemic, you know, wherever people can step up

is where it's expected.

So we're, we do what we can. I'm sure. The

Tzivia:

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[00:05:00] but huge time of need fo

r your organization. Can you tell me a little bit?

Zvi:

[:

past year. And we're, I mean, now we're noticing a huge increase just this week alone as a

result of the, uh, si

tuation that, uh, you know, recently took place in Israel with Kaia molder,

taking his own life after, uh, you know, many victims came forward and that, you know, it's a

l around, but I gotta say, I [:

at.

Can't brush things under the rug anymore. Like they used to, and we're noticing that on a

few fronts. So our caseload has really jumped up the last week and a half as a result of that.

But even if not, you know, we saw a huge jump compared to the previ

ous year, close to a

50% increase in cases, which also means that we need more staff.

We need more resources and it's just, it's not, it's not easy. I gotta tell you it's, it's tough,

h, when we keep on plugging, [:

can you

Tzivia:

[:

volunteers or

Zvi:

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attempted to get more and more people invol

ved as volunteers.

It's very, very difficult when dealing with crisis related matters or mental health related

matters to rely on volunteers. Not that they don't want to do well, cause they really do. But

what ends up happening is they get busy. Other thin

gs come up and it's very difficult.

[:

-

term, you know, the average person who

reaches out to him with him for help, you know, can be with us for 16 to 18 months.

So we want to make sure that the person who's prov

iding the care is really is a professional,

is a mental health professional is going to be there. And, you know, and then if there is a

transition or case managers do leave, we hire new ones, you know, that does happen that

this a healthy turnover. I mean,

we'd love to find a way to utilize volunteers.

this discussion with the UJA [:

and they're like, you know, people want to volunteer. I'm like, that's great. Then I I'm sure

there is a place for vo

lunteers, but so far where we've tried, it just hasn't worked and they're

also not accountable, you know? So it gets a little tricky when you know, well, where were

you?

My cousin's bar mitzvah. Well, there's not much we can say because you know, you don't

know if any.

Tzivia:

[:

calling to know that this is trained staff member. Who's sticking with [00:07:30] the

organization and they have the credentials and not just

someone who's like, you know, it has

good intentions, but may not be qualified.

Absolutely. Okay. Amazing. Do you have like a typical day, or I don't know if there's such a

thing in your world, but that you could describe to us what a day in the life.

Zvi

:

[:

common denominator is hopefully I wake up every morning.

That's usually good. And hopefully I get to go to sleep at night right now, but my day is

[:

's no such thing as a typical day, you know, in addition to being the CEO of a

mood, I also deal a lot with some of the crisis. I don't really deal with clinical matters. Thank

God we have an amazing. Clinical team clinical director to clinical supervisors

and then the

case managers, but there's, you know, a lot of times that there might be something of very

sensitive nature that needs some heavy lifting or someone's, you know, if I have to convince,

let's say a rabbi on a case, you know, that what he's try

ing [:

wrong.

Or if I have to meet with government agencies, law enforcement, you know, district

attorneys, you know, we have a bunch of cases, you know, with the FBI. So there's a lot of

times that we're dealing with things

that. I have to get involved with the nitty gritty. And I'm

also fortunately, or unfortunately, but I am also the only fundraiser for a modem.

So I'm dealing with like balancing those jobs all at the same time. So there is nothing typical.

I mean, thank G

y make my life a lot easier. [:

to get to the office in the morning. Sometimes I do. Sometimes I get diverted for another

emergency and that's just life. I do try to keep to my schedule, but let's be honest as

you saw

yourself now, we were scheduled to meet a while ago and something came up and it just,

that's just part of the life.

And, and I appreciate by the way, your patients and that, but that's something that, you

know, these are just unexpected items that

occur on a daily basis. So they're really. Is no

typical day. It's just, I [:

they might work the same amount of hours, but no two calls are alike, but for me, it's really,

there is

no such thing.

Honestly, I wish there was, I could sometimes be in the office. Till 11, 12 o'clock at night. And

sometimes I'll leave at four o'clock and I'll be home with my kids and have dinner with them

and then go back out, you know, afterwards, which

I try to do at least two to three nights a

week just to spend time with my kids.

Um, and then I may go back out till, you know, 12 one o'clock dealing with other things. So

[:

n trying to

schedule my day as best as she could, but she also spends just as much time apologizing for,

you know, my inability to follow through

Tzivia:

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this, some of the admi

n stuff has to get pushed to the side.

So you mentioned that new things that are very challenging. If you had to pick, what would

you see your greatest challenges in running.

Zvi:

[:

That's definitely

the number one challenge.

Tzivia:

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full day event, which I think brings in, I would imagine a significant portion of your budget to

be.

Zvi:

[:

event used to cover the entire operating budget. And then it started

covering, you know, 80% and 70% and this past year, uh, which was a few weeks ago, uh, we

in our estimated budget for [:

north

of 10 million. So while it's an amazing. You know, fundraiser.

Um, I still have to spend a lot of time trying to raise another $5 million for this year, this past

year,:

as

the accounting department finishes everything up, but you know, it's been a great growth

and that is definitely the hardest part.

Then it's, it's hard for a few reasons. Number one is in general and this is, I speak to

colleagues of [:

other mental health related organizations, you know,

regardless of what they do, we don't have an alumni association, so to speak, you know, a

lot of the people that we've helped, they don't, and, and we understand this, but we

understand it.

It makes perf

ect sense. And there's no, it's just the fact. So they're not. Jumping at the

rooftops and saying, oh, I moved them help. Let's help them back. There are a few, but very,

very, very, you know, few and far between really. It's just, it's not like, so we don

't really

ation, the people that don't [:

is a good thing for them.

Thank God. But to them, it's also not a charity that talks to them because why should they

support something that is not speaking

? So we're like stuck in a very unique, you know,

predicament. Whereas, you know, some other organizations that deal with, you know,

happier things within fertility or other matters, they can, you know, do an event and, you

know, X amount of kids were brou

ght into this world and somebody can get up and share

their story.

nd, you know, I'm here today [:

like a better appeal to it. Um, I think that's part of what we're, you know, what we're

struggling wi

th. I got to tell you, thank God. And I mean, this wholeheartedly, it's nothing

short of miracles that we've actually beaten our goals every year and surpassed it.

And it just shows that people do care. It's a lot of work and it's hard, but it's also very

heartwarming. When you know, you see the results and you see that people are actually

stepping up. Wow. That's,

Tzivia:

[:

organizations do deal with sensitive topics, but

when there's that happy ending, the person

is maybe more comfortable versus here.

Even that there is a happy ending you're out of crisis now for them to come out and admit

that this is what it took to get them. There is a more painful thing to do. Do you

feel that it's

gotten better over the last, maybe five to 10 years or has the stigma lifted a bit?

Zvi:

[:

-

ide, there's definitely been [:

tremendous amount of increase as far as de

-

stigmatization, as far as p

eople reaching out for

help.

As far as, at the end of the day, a person getting up and saying, you know, I was abused and I

was wanted to end my life. And this is where I was heading. And now I'm here today and

there are not many people that want to say it

and we understand it. I mean, I, I fully

understand it and I respect it. First of all, it's not, that's got nothing to do with.

Like people don't want to relive the horrors that they had. And at the end of the day,

[:

hem does bring back the worst time in people's lives.

You know, that's what they equate it to. So we certainly understand that, but our increase of

calls in:

indication that the

world is definitely changing, you know, in the sense of people reaching

out.

I mean, we still, you know, say that for every person that calls us, there's gotta be at least

feeling more comfortable. So [:

all things

are definitely getting better in that aspect, actual specifics. And speaking about their own

stories are much more. So do you

Tzivia:

[:

challenge in fundraising.

Is that lack of the first person storytelling or the

Zvi:

[:

school learned everything on my own, but when I, I look at what. Organizations do and, you

know, see how peopl

e are getting up and sharing [:

Or I had no money and I was in poverty and they found me housing or whatever it might be.

That is certainly something that seems to be very powerful, that we don't really have that

ambassadorship, you know, the way other organizations do. And we're trying to figure out

ways around it because realistically, we don't really see that happening. An

d, you know, for

sure, not anytime.

Tzivia:

[:

getting around that issue?

Zvi:

[:

we've

tried to do the, uh, I moved in communities program, which is basically where we

would like put out what we're doing in any community. And I'm a real data freak. And, you

know, we use Salesforce connected with power BI with an AI component as well.

So I'l

l, I could sit with somebody and they can give me their zip code and I can get.

Everything, of course, no names, but everything going on. And the reason why we use power

BI is for that reason. So I'll never, I accidents slip up. Nobody will see it. So [00:

16:00] we

tried that. Then we got destroyed where people were calling us community leaders saying,

and how can you put out how many cases of sex abuse and addiction we had in our

community?

That's making the community look bad, you know? So we tried. That

didn't work as well as

we would've liked. And then the corporate sponsors that were sponsoring that ad campaign,

they got cold from people saying, how can you sponsor such a campaign? So then they

pulled their funding. So then we couldn't even run the [00:

16:30] ads, even if I would say,

you know, jump into lake, this is the reality.

It became difficult. So that's one thing we tried doing together. And then really there hasn't

been much else that we've tried. I mean, we've done a few events here and there a

t

people's houses, you know, where they invite their own friends, you know, their own

colleagues, but you know, not really at that same scale.

I mean, we do, you know, and our annual event is really the main. Not just for fundraising,

but also awareness. I

ve the ultimate trifecta. We [:

finished our event. We always see an increase of call volume. Then this other story comes

out. We see an increase of goal volume. I publish an article, you know, that gets posted

online, inc

rease of cold volume and other PSA video comes out.

So what we find is that when we do all these different awareness components, whether it's.

As a response to an emergency tragedy abuse case, or whether it's just something as, you

know, an event or someth

ing of that nature, we find that the people calling for help

ot necessarily those who are [:

And again, being that I'm doing it all myself on that aspect, it also makes it much more

difficult because the same way I jus

t canceled on you today and had to reschedule, you

know, doing that to donors doesn't work as well, but it's like,

Tzivia:

[:

challenges aside and you say, okay, next step, cl

oser to

Zvi:

[:

So really the next step, what it should be in which we are heading towards is to actually

bring in a higher [:

people, I mean, listen, at the end

of the day, This past year was over an $8 million budget.

There were very few organizations with a budget that size that don't have an entire

development team.

And there's a bunch of different reasons why that's always been a hurdle, you know, we, the

boar

d approves it and then something else comes up and we need the money, you know, for

a different urgent matter or component of something that must be addressed. Or, you

a therapy subsidy fund that [:

So it's like

one of those, like, yes, we all understand that if we have, and we need.

Development team in place. And we are actually actively working towards that. We have

been for a little bit over, we started about three years ago, but then with COVID it became

very

, very difficult. So it wasn't even an option to hire anybody because there wasn't really

how to raise funds, you know, other than online types of events.

But now that things seem to be loosening up we're back, you know, we're back heading into

[:

that angle. So that's really, our next big step is to. I have a real fundraising

machine built into the organization. Yeah. That'd be the

Tzivia:

[:

thinking as well.

So you mentioned like, things started to shift if you had to guess in terms of your

organization and maybe the Jewish nonprofit world in general. And what do you think is

going to be changing significantly in the next three to

Zvi:

[:

five? So, I mean, there's a couple of different things. First of all, you know, I'm

very proud of the fact that [:

So, and this was even before I knew the value of it, it was because of my background in

helping other organiz

ations that were. You know, having financial issues and I would try to

help them fix up how they were operating. So I had a little bit of an upper hand when we

started on modem. For example, we have our nine nineties and our audited financials

posted on ou

r website for all, to see, you know, yes, the law states you need to make your

previous three years.

is available, which [:

money. It's the public's money. So we put our financials up there

as well. Like there's no, no

secrets. That's certainly a way of the future. We have found that, especially with the

philanthropic foundations trusts and a lot of the larger.

Donors with larger capacity, you know, they want to see that there's real transpar

ency. And

that's definitely something that for a very long time has been missing. You know, you say

very big, thank you. The UJA [:

sponsored my going to Columbia university for a nonprofit, the l

eadership program that they

have in conjunction with Columbia.

I will say. First of all, I firmly believe that that program is what saved them Moodle during

COVID. And I was not a student. So, you know, I mean, I went to 14 high schools, three and a

half y

ears. Uh, you know, me sitting through real classes and doing work was not my forte,

but I did it and it really saved us.

onprofit sector, especially. [:

noticing now in, you know, within the

Orthodox community of doing a lot more professional

development, whether it's current staff being better trained or hiring people that have, you

know, certain training or experience is also very important, then one of the other

components on the bigger sca

le is like I'm with them.

For example, we have a zero nepotism. Period. And the story there is nobody and I moved

in, who can say, I'm getting my son

-

in

-

law job. My daughter

-

in

-

law brother

-

in

-

law my cousin,

my [:

, even friends by the way, we're like, we're,

we're, we're very, very strict about that component.

Then we find that a lot of times, you know, organizations, when they do get into trouble, it's

not because they're. It's because, and I say this wholehearted

ly is because they get caught

up in things it's so easy to, you know, okay. But my sister

-

in

-

law needs a job, I gotta do it.

You know, we would never, ever do that by us.

take place and, and the real [:

:00] trick

is. Maintaining best practices, you know, best practices means best practices. Not we want

to be best, but we have to be the best. And in order to be the best, you also have to be able

to accept constructive criticism. And I always tell people a

ll the time, whether it's my staff,

whether it's clients, whether it's vendors, if people have an issue with something I'd love to

know about it.

And I'm not scared to hear about it because it helps us, you know, do what we can to better

whatever the servi

ce is.

Tzivia:

[:

your time, but I do want to ask a bit, because I know I have some listeners who are maybe

earlier on in the nonprofit world and still learning.

If there's some

thing that you can share from your nonprofit leadership course, I know it was

probably pretty extensive, but something more that you can share that might inspire or help

some of the people listening. I'd love to hear that.

Zvi:

[:

a couple of things that I think really stand out in a very, very

strong way.

Number one, and, you know, we always heard this growing up as kids, you know, you have

two ears and one mouth, so [:

very important, especially in the nonprofit sector. You're you know, people often ask what's

the most powerful tool that a fundraiser has and people go, oh, their mouth because they

can sell the organization.

And the answer is no, it's your ears. So you ca

n hear what the donor is looking to give the

same thing, applies dealing with a board of directors. I'm very proud to say that we are very

much a board run organization. There is no major decision made without the board of

directors [:

and that's crucial all tools.

People that are starting out in the nonprofit world. They'll just be like, oh, I need to get my

tax exempt status. So I'll take three friends and they'll just be on the board. And then, you

know, we'll see what happens from th

ere. And those people end up being dead weight, but

then other people don't really get involved because they don't take it seriously.

So for anyone who's starting out proper. Leadership people actually will follow and allow

them to lead is extremely, extre

mely crucial and [:

there can never be a situation where one person has the final say it's in addition to being

unethical, it's also not practical. So again, in the nonprofit world, we're dealing with the

public's money

that is going to support the.

So the best thing that we can do is make sure we do that. Right. Some of the skills that

they've taught though, is very interesting, is like, you know how to do presentations to the

board of directors, how to ask for somethin

g in a way where you'll [:

the answer you're looking for as opposed to coming off antagonistic or, you know, uh,

blaming them, you know, listen at the end of the day, no matter who board members.

If they're a board member for one orga

nization, they're probably involved in a few others

and their time is usually limited. At least that's the ones you want. You know, if you get

someone who has nothing else to do with their life, and they're not involved in other things

that they won't be t

hat involved in yours either.

So, you know, my father's joke is always, you want to find a busy person to do something for

you. Cause if they're [:

for the proper board and the other thin

g that's very, very important. Think of a nonprofit as

a business when running it operations.

The same way. When people run a business, they make sure that every I is dotted, every T is

crossed, do the same when it comes to a non

-

profit all too often, peop

le don't view

nonprofits as a business, and therefore they get lax about certain things and that's, that's

completely not [:

No matter of the size. So again, I had a little bit of an upper hand cause I start

ed after have

already having some experience in helping nonprofits that were struggling. So, you know,

when we started, I moved in, we had that benefit. A lot of people don't have that benefit,

make sure that you get good ratings on GuideStar, your transpa

rency, try to get the highest

possible seal.

You know, when you hit your seven year mark. And it's funny, cause I just applied for a

about to get our seven. Um, [:

which they don't allow you to eve

n apply until you have seven full years. So hopefully we'll

start that process shortly, but I've been working towards that goal of getting a good charity

navigator rating from Davis.

It wasn't like, oh, it's something we should do. So it's every year as we

've been growing, it's

like, okay, let's make sure that we're following best practices, ABC and D. So that by year

seven we can get onto charity navigator. So it's have goals in mind. And then the last thing I

say, Look at the big picture [:

all too often, people start a nonprofit for a very

good reason.

And then either that reason no longer exists or things start shifting. And then all of a sudden

in the job of the nonprofit becomes to keep the nonprofit alive. And at that point, you know,

ag

ain, I understand people have to make a living, but that's usually where people start

getting themselves into big trouble.

When the purpose of the nonprofit is to support the people working in the nonprofit, you're

heading in a bad direction.

Tzivia:

[00:

26:58] The purpose of the non

-

profits [:

for which it was initially,

Zvi:

[:

between the board, between the key staff and adapt

emission and then follow whatever

changes there are.

But if for whatever reason that neither of those two are options, and now there's really not

much in the way of what you were supposed to set out to do, then it's time to close up. I

mean, and, and I, a

y, it's just something that, [:

the entire nonprofit sector globally, that's something that we see very, very often.

And if you look at, you know, the nine nineties of some organizations and you look at what

p

ercentage of their budget is spent on, you know, certain things, and it's like, just look at

yourself in the mirror and go, like, what are these people doing? But again, it's not my job.

I'm not policing other nonprofits, but I just, I, you know, I enjoy h

elping other nonprofits

know how to do things the right way.

gets through a certain gold [:

for the industry as a whole. There's been too much. Mistrust and the non

-

profit segment

over the l

ast many years, whether it was because of bad investments that nonprofits have

made, or whether it's bad decisions that people have made, or whether it's because, you

know, board members had a business relationship with something.

So their nonprofit that t

hey were involved in the feed business to them. We have to bring

that trust back. We have to let the public know that when you donate money to an

ney is going to a good place [:

and you can sleep we

ll at night. And by the way, it doesn't matter whether the person's a $5

donor or a $10 million donor.

And I say that all the time, and this is another thing you asked me to give advice. This is

something else that's extremely important. You never know who

a $5 donor. Two things,

you know, for sure either the person doesn't really have money, which means they took $5

that they really can't afford to give and gave that.

be very much appreciated, or [:

ho

wants to see how you treat your $5 donors. And I always tell them if anybody calls up with

any questions, it doesn't matter if they had never donated. If they donated a dollar $10 or a

million dollars, we have to treat them all the exact same.

Because a

t the end of the day, it's the donors that keep an organization going. And if you

want to fulfill your mission as the head of a nonprofit, you want to make sure that your

donors are happy so that you can continue doing what. Well, that was a

Tzivia:

[00:2

f great advice packed into a [:

time.

So I appreciate that. I think the listeners will appreciate that. I just want to end up, I like to

end up with two hats, a brief, like really favorite story, memorable mome

nt. Um, since

you've been running on with him that you can share with us and then we'll

Zvi:

[:

yesterday that I just think is fun.

One of the people that works with them. LinkedIn

been involved with us from day one, went

es out of shool and he hears [:

talking. And one guy says, you know, that organization I'm with him that helps with travel.

That when my father died, helped me ge

t to Israel. Did you see that they're also getting

involved in abuse now?

And this guy calls me up. He goes, see, we got a marketing issue here. And I'm like, oh yes

we do. But that just literally happened last night. And it was thing, but as far as actual

I'm

with them, yeah. I mean, I'll say it like this. It's been just about eight years. And every step of

been with real miracles and [:

far like the, wow, this is, you know, ridiculous type of stor

y was I had a meeting in Jerusalem

with the child welfare agency with the river, and we were trying to get them to understand

what our, you know, Israel office is doing.

The clientele there and everything that's going on and the woman looks and we get, you

know, we sit down and everybody's gives each other business cards and it's a great, all of a

[:

u something

that, you know, every time a family comes in now is this video that we've been showing

them.

There's no words in it. And it's really great. Then I think that you guys should get permission

to use it. And I'm like, okay, great. Let's see what it

is. And she starts playing a video and I

look at. And I said, can you pause it? She goes, no, no, no. It taught me, well, why should I

pause it? Please pause it. She poses it.

the bottom right corner. She [:

oes, yeah. I

said, can you look at my business card? This year. And I was like, yeah, this is our, they took

our video shattered, which by far was one of the best, you know what I mean? They've all

been great, but this was definitely one of the hardest hit

ting videos.

And they're showing it to people coming in. Cause it's completely it's. There is no words in it

at all. The entire video is, you know, just the utricle and. Hard

-

hitting even though there's

nothing spoken and [:

o me, it was like a huge sense of like, you

know, not like, wow, you know, we put out this video one other quick, great story.

And then I'm going to let you go. Cause this one also, these are the small things that count. I

get a voice note on WhatsApp from

an unknown number a couple of years. It's about a three

and a half minute voice note. And anyone that knows me with my ADHD knows if it's more

than 11 seconds, I probably can't hear it, but I listen to anyway.

And very quickly, the gentleman is saying, hi

k. I just want to share with [:

you that it's almost, I'm going to be 40 tonight. And. Two years ago, I watched your video

PSA called happy birthday dead, and it brought back crazy memories. And it led me to realize

that I'm not the one

that had, you know, was troubled.

And it was the people that took advantage of me and rabbi because of that. I went for

therapy and I am now a better father and a better husband. And I just want you to know

that that video saved my life and my family. And

as I'm [:

40th birthday, I wanted to just give you a thank you.

So it's like the small things that we hear that this person never actually called us, never, you

know, but at the end of the day, that's the power of what we do.

So there's just, and there's

hundreds more like this. So overall, it's a great feeling to know that, you know, getting up in

the morning and making a difference in somebody's life that day and hopefully many.

That's incredible.

Tzivia:

[:

omebody wants to either donate, get involved or needs help, where

[:

Zvi:

[:

contact us for information, make a donation request assistance. They can call us (646) 517

-

0222.

Uh, they can email us info, Adam wisdom.org. They can also on the website, they can

find the information for the Israel locations and other things as well.

And people need to also feel comfortable that if they do call us and they wish to remain

anonymous,

that. You know, we will save [:

you know, either when they're a suit on him that they'll come up with or anonymous with a

code or something. So if people often sometimes call they're too scared to make that ste

p,

but they, they want to call for help, but they're not really ready yet.

You know, where. People need a place to turn. And you know, one of the things that I try to

impress upon the staff, and as I say, you know, one of the questions I often ask is witho

ut

thinking, what's the first word that comes to mind when you hear the word emergency usual

answer is a [:

And I try to impress upon the staff note and emergency is whatever a person is calling for for

them. That's th

e biggest impact. We may not see it as such, but for that person that is so we

have to treat each and every person that reaches out to our moods as if they're our own

family and give them the best weekend amazing.

Or my

Tzivia:

[:

so much for your time. Thank you for doing this. I think

people are really going to get a lot out of

Zvi:

[:

[00:35:00]

Tzivia:

[:

f the change, the world

podcast. If you have any feedback or comments, or if you already nonprofit leader was

interested in learning more about how 14 minds can help you. I'd love to hear from you. You

can reach me by

email@silviaatfourteenminds.com

for mo

re nonprofit content.

bscribe to our mailing list. [:

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Change the World
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Tzivia Cohen