Season 2, E7 featuring Abbey Wolin, CEO and Founder of Social Marketing Agency Abbey & Co
Featuring Abbey Wolin, CEO, and Founder of Social Marketing Agency Abbey & Co
Transcript
Change The World Podcast-Ep (Completed 07/18/22)
(: (: (: (: (: (: (: (: (: (: (: (: (: (: (: (: (: (:or a raffle situation, or like a school program, whatever it is, if you can start something with these high school girls or even high school boys, or she boys, first of all, they're so powerful. Those Ishi boys, or even like eighth grade or seventh or eighth grade, like they, they would love to have an extracurricular activity out at high school. Right. So I think that you can get them young and get them to really understand in the brand awareness of your organization when they get to be an adult where the y actually have money to spend, and they're gonna give to something, they're gonna give it to something that they've already been bought into as a kid. So you have to think to yourself, your organization, you're thinking about now, and you always have to be looking at your 10 year plan.
(: (: (: (: (: (: (: (: (:ow. So you can incentivize your volunteers to create content for you and
incentivize them with a raffle or a pizza or whatever it is. And so, and then the community on WhatsApp ends up, everyone's sharing their pictures and their videos and whatever.
(: (:fall in love with you and they feel treated and they feel that you care about them, right. Then what ends up happening is that they then become your ambassadors and they'll raise, they'll take on a goal and they'll, they'll go to other people. So I think that it's really, really important that nurture their volunteers because they're giving to us. And I think sometimes we forget that it needs to be reciprocated. Yeah. Like even like a small thing, just to follow up with a thing, you can be so powerful, you know, a Auburn Lewis. Yes. So he's, he's great. He's a fundraising consultant. And he did like a, like an informal study of, you know, giving small donations and such a small percentage of the nonprofits even responded to them at all to say, thank you.
(: (: (: (: (: (:different accounts. We did the general GAC. Then we did the, which is like their small little camp. Right. They have a summer camp and then we have the FA campus and they, they all talk to each other. Right. What we talk to FAS the college campus. When we talk on it's the donors saying, Hey, look at what we're doing here. And, um, be a part of this journey. And like in helping these college kids like find Judaism, right. We also educate people like, so on the C platform, we're actually talking to multiple people. We're talking to donors. We're also talking like we're giving Q, right?
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